The leading fashion and lifestyle YouTube channel, StyleHaul was ready for a re-brand that could build on the company’s success while setting it up for a brilliant future. They wanted to keep the heart of the original logo intact — from type to colors — while producing a new look that could grab attention.
JENCO worked with the StyleHaul team to explore options, and we dreamed up a monogram-style logo that struck a familiar chord while being a striking new look. We went on to produce logo submarks and establish a brand art direction that could guide future communications across print, social, and web. StyleHaul is even more popular today than when we started — and we’re happy to be part of their wild success.