Expo Light Rail
The Expo Line is a new metro rail line that is improving commutes by connecting the Los Angeles metro area with speed and efficiency. JENCO teamed up with Consensus PR to design print collateral that worked both ends of the line — the early stages of informing the community, as well as celebrating the grand opening.
We crafted a beautiful yet utilitarian piece that told the key facts of each phase of construction, as well as the big whys and hows the public needed to know. The brochure was produced in both English and Spanish, to ensure a broad reach, while maintaining a style that felt modern and exciting. Then, to support the grand opening of the completed Phase 1, we designed the invitation that brought in a big crowd to be among the first to ride the new train.
We were proud to be part of this great new project, by helping the Expo Line reach a massive audience across the region.