The Breakfast Project

The Breakfast Project, part of the “Got Milk?” campaign, aims to improve nutrition through a balanced breakfast that includes milk. They hired JENCO CREATIVE to create infographics that would set the visual tone for their year-long, national campaign.

Each month focused on a different theme — from milk nutrition to mother-daughter relationships and breakfast with dad. We had a lot of fun letting the themes influence the illustrative style while also ensuring each graphic complimented the look and feel of the Breakfast Project brand.

The final products were colorful and informative. They were used across the campaign from the interactive website to PR. We loved being part of this amazing campaign, and are flattered that — even after the year ended — The Breakfast Project is still using our work.

  • Client

    Weber Shandwick
  • Category