Bassetts Vitamins are the number one children’s vitamin brand, and I’d suspect that’s because their packaging design is so appealing. With bright, fun colors and illustrated characters – it’s possible these vitamins could be mistaken for candy. First launched in 1995, Bassetts was on the forefront of the revolutionary new vitamin market – a market made up of tasty, soft and chewy pastilles rather than chalky tablets.

Read the entire post, over at my favorite blog The Dieline!

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