The world famous Hamleys of London is the oldest toy shop in the world, selling the finest of children’s toy since 1760. Their epic stores are considered a major tourist attraction in a city full of amazing things to see. In celebration of their 250 years in business Hamleys launched a collection of sustainable heritage toys. The new line of wooden toys would need to have packaging design that would reflect the nostalgia of traditional play within the modern world.

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