What a whimsical and inventive brand story Aaron Pollock Design has created for the New Zealand wine Left Field. Left Field is an existing brand, a part of the Te Awa Collection, that didn’t have a clear voice or any defining personality to stand out in the market. It was time for a brand refresh. A perfect project for Aaron Pollock Design, known for their amazing brand identity work for lifestyle products.

Read the entire post, over at my favorite blog The Dieline!

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