LABOR Denim

LABOR, a startup denim and apparel company, hired JENCO CREATIVE to develop their brand as they prepared to launch the new business. The goal was to create something that reflected all the reasons the company loved denim: it’s simple yet enduring, it feels timeless yet contemporary, it looks effortless yet has clearly been carefully crafted.

After consulting with the client and beginning to understand how passionate they were about their work, we wanted to focus solely on the word “labor.” We explored a wide variety of type-based logos in search for the perfect fit.

Here is a look at our design exploration — or, as we call it, our LABOR of love.