Helvetica is one of the most popular typefaces in the world! But lately it seems I’ve been seeing it used less and less. Possibly this is a reflection of google fonts hitting the mainstream. So many free choices that to the untrained eye probably look “helvetica-ish.”

But the genuine enthusiasm and love for Helvetica has a long history that I don’t think will quit anytime soon. The font has ultimately become it’s own brand. The cult of Helvetica.

It has been the featured star in its own documentary. It’s been made into every product you can imagine – earrings, sweatshirts, mugs, posters. And it has been used in many famous logos over the years (YES… Harley Davidson uses a condensed version of Helvetica).

Fun fact: Helvetica Neue UltraLight is the default font for iOS7. Need I say more?

Lots of love for Helvetica over here at JENCO CREATIVE!

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