This holiday season Absolut Vodka has taken a departure from their well-known “highly decorative” art direction and have released minimalist, single color blue and silver bottles that sparkle like Christmas tree lights. Absolut Electrik is a global limited edition Absolut Vodka bottle that is covered in a semi transparent metallic, mirror like coating that will be grabbing attention wherever it goes.

Keep on reading the rest of this post I wrote over at The Dieline blog!

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