Move over Christmas and make way for Star Wars! Christmas, you might want to adjust your expectations this year. I realize you’re usually the star at the end of December, but this year things are going to look a little different.

This third coming of Star Wars is the biggest yet, and the force behind the Disney marketing machine is strong. Ticket pre-sales zoomed past $50 million a month BEFORE the scheduled December 18th release date and Star Wars memorabilia is out of this world!

Keep on reading the rest of this post I wrote over at The Dieline blog!

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